The institution that I would like to use to distribute my music magazine is IPC. After carrying out research about different distributors I decided on this company as I feel they relate to the type of magazine that I wish to publish. They publish lots of popular magazines from a variety of genres, including weekly and monthly magazines for both males and females. Although they only publish one music magazine (NME) I feel there is a gap in their market for a magazine like the one I want to make. All of the magazines they publish are priced between £4.80 - SuperYacht World and 49p - TV Easy, this shows that they publish for all types of people.
I chose against the institution EMAP as I feel they have very little variety in the publications that they produce.
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